‘Queendom’ Come: AURORA’s ethereal music clip

Norwegian singer-songwriter AURORA has perfectly embodied the strength and momentum of 2018 female empowerment in the official clip for her latest bop, ‘Queendom’. And is it just me, or is it now the norm for music videos to be on par with full-scale, Oscar-worthy productions?

‘Queendom’ transforms what looks to be a derelict warehouse into an ethereal atmosphere that, at least for my tired eyes, is strongly reminiscent of Sofia Coppola’s Marie Antoinette. But that far-reaching parallel could very well be a mirage borne of the way in which the sunshine streams warmly through the high windows, Aurora’s attending (and très chic) posse, or merely her keen eye for rich and eclectic fashion. Or, you know, it could just be my annual hibernation instinct telling me it’s time for a cake & Coppola sesh.

The lithe 20-year-old exudes playful eminence as she leaps and bounds between graceful twirls and determined, almost animalistic choreography – all the while donning myriad outfits, most notably a dreamy mohair crop.

AURORA Queendom
Image source: i-d Vice

Despite the title, the track itself is actually an ode to inclusivity,

“about celebrating all the differences in us. It’s about celebrating the women and the children and animals and the men also. The quiet ones and the introverts, where they can sing and be seen. It’s about the shy people and the lonely people and I hope it can be a place where we can come and be lonely together and then not be lonely anymore. Queendom is a place for all of us.”

The choral melody is equal parts uplifting and empowering, lilting over a fierce and punchy beat that drives AURORA’s frenetic choreography.

I’ve gotta be honest, the first few times I heard this track it kind of slipped past my aural sensors. But having watched the video clip more times than one hand can count, I’m picking up the good juju that AURORA’s laying down. I mean, I can’t remember the last time I danced around the kitchen waiting for my toast to cook, so what does that tell you?

Wrap your ears and eyes around AURORA’s ‘Queendom’, and drop us a line below. I’d love to hear if I’ve pulled this Marie Antoinette connection outta my ass or not!

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